What's in a name? Panda..

When google makes changes they give it a nice name.

Why?

Because then people say "oh the apple strudel update killed my sites rankings..." rather than "google killed my site".

Let's be honest.

it's not a cute panda doing it, it's GOOGLE making changes.

Call me cynical

Have just been checking a few links are working - have found several merchants who should do well at this time of year.

1. Travel merchant. The links fail. Well some do, and it's because of a change the merchant made about a month ago that shouldn't have affected the links but it has.
Links showing on the network are also affected. Have emailed this merchant.

2. Diet merchant - Tracking is down. Was just checking a link and thought I'd check offers and noticed that their Conversion Rate and  Approval Rate are 0% at the moment - and an email search revealed tracking has been down for a month now.
They will compensate -but the EPC rate will depend on the sales and clicks you generated in the month prior to the tracking being disabled.
Have emailed them for an update too.


Holiday merchants and diet merchants convert well in the New Year.

Am I being too cynical thinking that it's not an accident that the diet merchant will pay for traffic based on an EPC from a worst part of the year?
Selling dieting subscriptions is easy in January. Much harder later in the year like November.

Merchants with split programs

This has always been something that annoyed me. Merchants who split their business up affiliate wise so you have to be signed up to two programs. Then you've got to ask them if the cookies cross track when you can flick from one site to another easily. They don't always and you've got to be signed up for both.

Well in the last couple of days two programs with split affiliate programs have sacked one part of it - because they've realised that they can do it all from one program.

*sighs*

It wasn't really rocket science was it?
I wonder if it's to do with saving money in these recessionary times that you can cut staff costs perhaps by having less people working on it when it's all together. Maybe. But from an affiliate point of view it means work chasing links and replacing code.

How many H1 tags on a page?

I was just pondering the answer to this question when it hit me.

One.

The clue is in the name.

Not only is H1 the most important tag on a page but there should also only be one H1 tag used per page.

So what about H2? It's a bit less important - so why not have two...

H3 - three - that works for me!
H4 - four
H5 - five
H6 - why not six? If you've got six sub-sub-sub-subheadings on a page then why not make them a H1?

Useful list of press release sites

Press release sites - free listed by Google PR rank

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Dear merchant

Dear Merchant I wanted to get in touch regarding your program on ANetwork

I have noted that you have not recently successfully converted any leads into sales and therefore, have not earned me any commissions from promoting you.

With the current conversion rate at 0.00%, it is not a great opportunity for me to provide additional exposure for this program,

Whilst your program was one of the most successful and well known merchants in your category I feel your performance is well below the standard I need to keep your program active on my site.

If you wish to contact me regarding this program or have any additional questions, please feel free to contact me.



Regards,